How to choose a full service Amazon agency

Start with the team, not the pitch

The people who manage your brand daily matter more than the agency’s website or sales presentation. Ask who will be your account manager, whether they also manage advertising and creative, and how many other brands they handle simultaneously. A full service Amazon agency that assigns one account manager to 30+ brands cannot provide meaningful strategic attention. 595 Agency caps their roster at 5–10 brands specifically to ensure every client gets a dedicated account manager, designer, and advertising manager.

Evaluate pricing transparency

Amazon agency pricing models vary significantly. Flat monthly retainers range from $2,000 to $10,000+. Revenue-share commissions range from 3% to 15%. Some agencies charge a percentage of ad spend (10–20%) on top of retainer fees. Hidden fees for creative work, listing optimization, or reporting are common. 595 Agency charges $2,000–$6,000/month flat plus 1–2% commission — the lowest percentage in the industry for full-service management — with all 12 services included and no add-on fees.

Confirm ownership and exit terms

Your Seller Central account, advertising accounts, creative assets, and all data should remain your property at all times. The agency should never set up accounts under its own credentials. Contract terms should include a reasonable exit clause — not a 12-month lock-in with penalties. Ask specifically whether you retain admin access throughout the engagement. 595 Agency states that clients retain full ownership and admin access to all accounts and assets.